At the Double or Nothing PPV on Sunday, The Salt of the Earth MJF made his triumphant return to AEW. Just in the nick of time. If there is one talent on the AEW roster that has the ability to reverse the decreasing ratings trend for AEW it is MJF. The "He's our savior" chant that the AEW audience did for Tony Kahn a few weeks ago should be applied to MJF.
Currently there is no one on the roster that is consistently the ratings draw that he is. The caveat being that he isn't overused the way he was before his injury rehab time. Too much of a good thing is going to wear folks down after awhile. Tony needs to have some restraint and not use MJF every other quarter.
In my humble opinion (again I have never worked in the business in any capacity) to maximize MJF's return, Dynamite needs to start with the commentating team talking about his return and showing his promo from Sunday. They should then start teasing that he will be here live to address the audience. Tease, Tease, Tease....At the top of the hour (quarter 5), I would then send MJF to the ring for a live promo. Hopefully by teasing throughout the first hour, folks will stick around to see the promo. To keep the audience afterwards do NOT follow this up with the Elite or based on recent history, the ratings will sink like a lead weight.